To be adapted to local regulations, to understand different cultural dynamics as well as to properly manage with different manufacturing and distribution channels represent the main challenges of internationalization.
To address to all these challenges, it is essential to have a well-researched and clearly defined strategy as the first step in the internationalization process.
Internationalizing a business is not just about selling and exporting products and services — it does also mean to have a deep understanding of each market in order to adapt to its specific needs. At the end it is the market who sets the rules so we who will have to adapt ourselves to its rules.
